Seasonal e-commerce brand with a scattered keyword strategy and low domain authority. Organic search was a minor channel — the site relied almost entirely on paid traffic and repeat buyers to stay alive.
Rebuilt the keyword architecture around heirloom and specialty seed categories. Created dense topic clusters targeting long-tail commercial intent. Executed a 12-month backlink acquisition programme reaching 976 referring domains.
Domain authority climbed to AS 35. Over 33,500 keywords now rank. Monthly organic visitors reached 35.4K — organic search displaced paid as the primary acquisition channel.



















